The #1 Rule of Marketing? Listen.
Recently, I was lurking in a Facebook group for small business owners. A lot of the same discussions come up regularly. People are searching for a particular service, they ask for recommendations, or they shout offers from the rooftops hoping that somebody will listen. One of the questions that comes up all the time is […]
“Set it and forget it” is the worst advice for websites (here’s what to do instead)
Like many of you, I have an Instant Pot. It’s glorious. I can stick food in it hours ahead of time and eat a warm meal moments after walking in the door. Whenever I’m using my Instant Pot, I’m reminded of the old commercial for the Ronco Showtime Rotisserie: Set it and forget it. Because […]