A Change Of Focus: From Websites to Digital Strategy

Business is an interesting thing – especially when you do creative work, as I’m sure you know. I’ve been building websites for nearly 12 years – longer than I’ve known my husband! It’s been a significant part of my life. One that I love and hold very dear to my heart.

Which is why this change is so significant.

My business has shifted. More than that, I have shifted. I find the work that I love the most is that which allows me to share the knowledge that I’ve gained over these many years, and that which allows me to explore and discover more. I’m a curious person, and I love the opportunity to discover, explore, and share what I’ve learned. It drives everything I do. I love to learn, and I love to share that knowledge.

So I’m excited to share with you a significant change in Merket Creative.

Effective January 1, 2019, I won’t be taking on any more website building projects without a digital strategy in place.

I’m shifting into more of what I’m best at, and more of what my clients keep asking me about – digital marketing. I’ll design custom websites as part of a bigger digital strategy plan. I’ll be consulting and strategizing with people just like you – and I hope you’ll join me.

Here’s what that means for you…

If you have questions about creating a digital marketing strategy, or designing and scheduling social media posts, I’m here for you.

If you need help with branding or SEO, I’m here for you.

Need help with writing copy that converts? I’ve got you covered.

I’m opening up spots in group courses and small mastermind groups.

I’ll also be taking on a limited number of coaching clients. I’m opening the doors to teach and coach, while simultaneously closing the door on design without an underlying strategy.

Need a designer? I’m still here.

If you still need a designer, let’s chat. Chances are, I’m still your girl – just in a different role than I’ve played before. We’ll take a step back and evaluate exactly how your new website will improve your marketing strategy, and we’ll create THAT plan, instead of just a pretty site.

I’ve also created several templates if you’re needing something less custom. These templates are perfect for actors and artists. You’ll learn more about those templates in the coming days.

What about hosting and maintenance?

Merket Creative will still offer hosting and maintenance. I’ve revamped the structure of my hosting plans, so you can choose the one that fits your needs best. See your options here.

Let me tell you a bit about what I will be doing, because maybe this is the next step for you too!

As you may know, I have a bachelor’s degree in marketing and a masters degree in communication, where I emphasized in social media for business. I often hear business owners say “I hate social media” and I get it – it can be super confusing and frustrating. I’ve helped several clients over the last few years find success with their social presence, and I’m ready to teach you how to do it too. I just wrapped up a free course called IntAct Social™ where we talked about how to do social media on purpose. We talked about prepping your business for digital marketing, and how to really fine tune the message you’re sending. (If this interests you, join us for the next round in January!)

I’ll also be launching courses in digital marketing, photoshop, SEO, editing everything – photos, copy, websites… and even one on product photography (because you really can take solid product photos with your iPhone).

I’ll be taking on a very limited number of full-service clients – I’ll handle everything from creating your branding to building your website, writing your copy, and then creating a marketing plan around you and your product. I’ll handle your social media, too. (If this is the right option for you, message me right now. I have 1 spot left for the next 4 months.)

I’ll also be consulting on websites – how to make them better and convert more. I just won’t be executing the design without a strategy in place.

If you have questions, I’m here.

If you have digital marketing questions, I’m TOTALLY here for you.

In fact, I’d love to offer you an introductory strategy session at a significantly reduced rate as a way of saying “thank you” for being part of this incredible journey so far. Just click on this link to book your appointment. No coupon code to enter. You’ll see the reduced price as soon as you get to the site.

Working with people like you has been the greatest part of my job, and I can’t wait to support you in an even better way by sharing insights into the world of digital marketing.

The ancient Chinese proverb says: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” I’m ready to hand you the line. Are you ready to take it?

Let’s schedule a strategy session and take the confusion out of your digital marketing.

Much love,

PS: If you’re not quite ready for a strategy session, join us for IntAct Social – a FREE course on doing social media on purpose.

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