What a halftime show taught me about storytelling
Storytelling is everywhere. And last week I learned an important lesson about storytelling during an NBA game. I was at a basketball game last week. Nosebleed seats, but it was still so much fun. The halftime entertainment is always interesting, so while many people tend to leave the arena for snacks during halftime, I stuck […]
How to write an about page bio
So, you need to write a bio for your about page? Maybe you’ve got a brand new website? Or maybe you’re just revising your site, and you know your bio needs a refresh. Whatever the reason, writing a bio can feel overwhelming. Writing a bio for a website is a great opportunity for you to […]
Words Matter – 3 tips to improve your social media captions
Does writing social media captions make you nervous? Stress you out? Give you big thrills? If you’re like most business owners, you know you need to have good copy, but you’re not quite sure what “good copy” actually means. This is especially important in social media. Have you ever perused Instagram and thought to yourself […]
What is digital marketing?
One of the questions I get from new business owners (or even experienced business owners who are ready to branch out) is “What is digital marketing?” It’s a great question, and a fair one too. Here’s the simplest explanation: Digital Marketing is any marketing that happens ONLINE or ON AN ELECTRONIC DEVICE. Email marketing? Yep. […]
My 3 Strategies For Combatting Holiday Chaos
I’m a business owner. And a mom. And a volunteer. And a wife. And a daughter. And a sister. And a sister-in-law. And an auntie. And… the list goes on and on and on. I have no doubt your list is the same. You’re probably everything to everyone, and you are probably really good at […]
A Change Of Focus: From Websites to Digital Strategy
Business is an interesting thing – especially when you do creative work, as I’m sure you know. I’ve been building websites for nearly 12 years – longer than I’ve known my husband! It’s been a significant part of my life. One that I love and hold very dear to my heart. Which is why this […]
WordPress 5.0 – Here’s everything you need to know!
WordPress 5.0 is scheduled for release today! This release is a big one, and WordPress professionals like me have been anticipating this update for months now. Let’s get right to it. Here’s what you need to know about the release of WordPress 5.0: WordPress 5.0 includes the release of the Gutenberg editor Blogging just became […]
Do I really need a regular posting schedule for social media?
Should you have a regular schedule for posting to social media? I saw this question posted in a business group today and nearly lost my mind. OF COURSE you should have a regular schedule for posting. Here’s why: Social media is a great experiment of expectations. I follow an embroiderer named Molly on Instagram who […]
The #1 Rule of Marketing? Listen.
Recently, I was lurking in a Facebook group for small business owners. A lot of the same discussions come up regularly. People are searching for a particular service, they ask for recommendations, or they shout offers from the rooftops hoping that somebody will listen. One of the questions that comes up all the time is […]
“Set it and forget it” is the worst advice for websites (here’s what to do instead)
Like many of you, I have an Instant Pot. It’s glorious. I can stick food in it hours ahead of time and eat a warm meal moments after walking in the door. Whenever I’m using my Instant Pot, I’m reminded of the old commercial for the Ronco Showtime Rotisserie: Set it and forget it. Because […]