4 Steps to an Intentional Social Media Strategy

This week was the final session of IntAct Social. Over the last four weeks we’ve chatted about doing social media on purpose. It’s been so much fun, and I’m looking forward to watching improvement from those that participated. If you didn’t take the opportunity to participate, here’s a quick recap of what we learned over […]

What a halftime show taught me about storytelling

Storytelling is everywhere. And last week I learned an important lesson about storytelling during an NBA game. I was at a basketball game last week. Nosebleed seats, but it was still so much fun. The halftime entertainment is always interesting, so while many people tend to leave the arena for snacks during halftime, I stuck […]

How to write an about page bio

So, you need to write a bio for your about page? Maybe you’ve got a brand new website? Or maybe you’re just revising your site, and you know your bio needs a refresh. Whatever the reason, writing a bio can feel overwhelming. Writing a bio for a website is a great opportunity for you to […]

The #1 Rule of Marketing? Listen.

Recently, I was lurking in a Facebook group for small business owners. A lot of the same discussions come up regularly. People are searching for a particular service, they ask for recommendations, or they shout offers from the rooftops hoping that somebody will listen. One of the questions that comes up all the time is […]

You Don’t Need A Website

You don’t need a website. I know what you’re thinking… Roxy, you build websites. Why are you telling me I don’t need one? Here’s the thing: I’ve built websites for over 10 years. I have watched businesses succeed, I’ve watched businesses fail, and the one thing that sets every one of them apart is a […]

The 8 Crucial Elements I Include in Every Brand Plan

Let’s chat about branding… Imagine for a minute a car lot. There are blue cars, silver cars, and red cars. How much will you pay for a red car? You can’t answer this, right? Because there’s SO much more to that car than just the color. What if I got a little more specific? What […]