What to do when social media stops working

Here’s my plea on this FB/Insta-Outage Day: Make social media part of your digital strategy, but please don’t let it be the only part of your digital strategy. Use social media as a place to listen and a place to foster relationships. Don’t look at social media as your only online presence.

You’ll survive the outage days much better.

Tampons & Target Markets (How to advertise when your target market is “everyone”)

Just because everyone CAN use your product doesn’t mean they WILL (or even SHOULD.) Here’s how to niche down your target market so you know where to spend those precious advertising dollars.

4 Steps to an Intentional Social Media Strategy

This week was the final session of IntAct Social. Over the last four weeks we’ve chatted about doing social media on purpose. It’s been so much fun, and I’m looking forward to watching improvement from those that participated. If you didn’t take the opportunity to participate, here’s a quick recap of what we learned over […]

What a halftime show taught me about storytelling

Storytelling is everywhere. And last week I learned an important lesson about storytelling during an NBA game. I was at a basketball game last week. Nosebleed seats, but it was still so much fun. The halftime entertainment is always interesting, so while many people tend to leave the arena for snacks during halftime, I stuck […]

How to write an about page bio

So, you need to write a bio for your about page? Maybe you’ve got a brand new website? Or maybe you’re just revising your site, and you know your bio needs a refresh. Whatever the reason, writing a bio can feel overwhelming. Writing a bio for a website is a great opportunity for you to […]