What a Fear-Based Facebook Post Taught Me About Compassion
I saw an awful post on Facebook recently, and I can’t stop thinking about it. And yes, I’m going to show you because I feel it’s important to the discussion to understand the context. This image was shared by someone I love dearly. She is kind and loving and would never hurt anyone intentionally. But […]
What to do when social media stops working
Here’s my plea on this FB/Insta-Outage Day: Make social media part of your digital strategy, but please don’t let it be the only part of your digital strategy. Use social media as a place to listen and a place to foster relationships. Don’t look at social media as your only online presence.
You’ll survive the outage days much better.
Reminder: Social Media Is A Reflection Of Your Character
I’m a basketball fan. I have an intense love of the game. I love everything about it. I love watching, I love playing, I love analyzing, I love strategizing, I love the competition. Basketball is one of my many happy places. I was at a basketball game last week. It was an important one to […]
Tampons & Target Markets (How to advertise when your target market is “everyone”)
Just because everyone CAN use your product doesn’t mean they WILL (or even SHOULD.) Here’s how to niche down your target market so you know where to spend those precious advertising dollars.
4 Steps to an Intentional Social Media Strategy
This week was the final session of IntAct Social. Over the last four weeks we’ve chatted about doing social media on purpose. It’s been so much fun, and I’m looking forward to watching improvement from those that participated. If you didn’t take the opportunity to participate, here’s a quick recap of what we learned over […]
What a halftime show taught me about storytelling
Storytelling is everywhere. And last week I learned an important lesson about storytelling during an NBA game. I was at a basketball game last week. Nosebleed seats, but it was still so much fun. The halftime entertainment is always interesting, so while many people tend to leave the arena for snacks during halftime, I stuck […]
Words Matter – 3 tips to improve your social media captions
Does writing social media captions make you nervous? Stress you out? Give you big thrills? If you’re like most business owners, you know you need to have good copy, but you’re not quite sure what “good copy” actually means. This is especially important in social media. Have you ever perused Instagram and thought to yourself […]
What is digital marketing?
One of the questions I get from new business owners (or even experienced business owners who are ready to branch out) is “What is digital marketing?” It’s a great question, and a fair one too. Here’s the simplest explanation: Digital Marketing is any marketing that happens ONLINE or ON AN ELECTRONIC DEVICE. Email marketing? Yep. […]
Do I really need a regular posting schedule for social media?
Should you have a regular schedule for posting to social media? I saw this question posted in a business group today and nearly lost my mind. OF COURSE you should have a regular schedule for posting. Here’s why: Social media is a great experiment of expectations. I follow an embroiderer named Molly on Instagram who […]
“Set it and forget it” is the worst advice for websites (here’s what to do instead)
Like many of you, I have an Instant Pot. It’s glorious. I can stick food in it hours ahead of time and eat a warm meal moments after walking in the door. Whenever I’m using my Instant Pot, I’m reminded of the old commercial for the Ronco Showtime Rotisserie: Set it and forget it. Because […]