Free Resources for blogs and website (2020 Update)
A few years ago I wrote a post about free resources for your blog and website. Here’s an updated list of free resources for 2020. Finding resources for your site is hard. Finding good resources that are free is even harder. Never fear! We’ve rounded up our current favorite resources for free images and video […]
Tampons & Target Markets (How to advertise when your target market is “everyone”)
Just because everyone CAN use your product doesn’t mean they WILL (or even SHOULD.) Here’s how to niche down your target market so you know where to spend those precious advertising dollars.
4 Steps to an Intentional Social Media Strategy
This week was the final session of IntAct Social. Over the last four weeks we’ve chatted about doing social media on purpose. It’s been so much fun, and I’m looking forward to watching improvement from those that participated. If you didn’t take the opportunity to participate, here’s a quick recap of what we learned over […]
What a halftime show taught me about storytelling
Storytelling is everywhere. And last week I learned an important lesson about storytelling during an NBA game. I was at a basketball game last week. Nosebleed seats, but it was still so much fun. The halftime entertainment is always interesting, so while many people tend to leave the arena for snacks during halftime, I stuck […]
Words Matter – 3 tips to improve your social media captions
Does writing social media captions make you nervous? Stress you out? Give you big thrills? If you’re like most business owners, you know you need to have good copy, but you’re not quite sure what “good copy” actually means. This is especially important in social media. Have you ever perused Instagram and thought to yourself […]
My 3 Strategies For Combatting Holiday Chaos
I’m a business owner. And a mom. And a volunteer. And a wife. And a daughter. And a sister. And a sister-in-law. And an auntie. And… the list goes on and on and on. I have no doubt your list is the same. You’re probably everything to everyone, and you are probably really good at […]
WordPress 5.0 – Here’s everything you need to know!
WordPress 5.0 is scheduled for release today! This release is a big one, and WordPress professionals like me have been anticipating this update for months now. Let’s get right to it. Here’s what you need to know about the release of WordPress 5.0: WordPress 5.0 includes the release of the Gutenberg editor Blogging just became […]
The #1 Rule of Marketing? Listen.
Recently, I was lurking in a Facebook group for small business owners. A lot of the same discussions come up regularly. People are searching for a particular service, they ask for recommendations, or they shout offers from the rooftops hoping that somebody will listen. One of the questions that comes up all the time is […]
“Set it and forget it” is the worst advice for websites (here’s what to do instead)
Like many of you, I have an Instant Pot. It’s glorious. I can stick food in it hours ahead of time and eat a warm meal moments after walking in the door. Whenever I’m using my Instant Pot, I’m reminded of the old commercial for the Ronco Showtime Rotisserie: Set it and forget it. Because […]
5 Quick Tips to Create a Great Last Minute Black Friday Deal
I was asked recently my best advice for last-minute Black Friday deals. Not in finding deals, but in creating them. Maybe Thanksgiving kind of snuck up on you, and you realized as you were out buying your turkey that you totally spaced prepping anything for Black Friday. Or Small Business Saturday. Or Cyber Monday. Or […]