What is Google Analytics? (And why should I care?)

Google Analytics…

Yeah, we’re going there today. If you’re a business with a website, you should care about Google Analytics. I’ll tell you why in a minute.

What is Google Analytics?

I’m glad you asked! It’s analytics with the power of google behind it.

Let me take it one step further – it’s a free, powerful analytics tool that gives you insight as to who is visiting your site, when they are visiting, and what they’re doing when they get there.

See what I mean? Powerful stuff!

So why should you care about Google Analytics?

Great question again! Look at you go!

Google Analytics gives you (or your “marketing department”) power to see what’s happening on your site. With this information, you can revise, refine, and update your website to be an even better marketing tools. And that can lead to more conversions.

Who doesn’t want that?

So, let’s go through it, shall we?

With Google Analytics you can:

1. See who is visiting your site

With Google Analytics, you have access to powerful demographic information including gender, age, and interests of visitors to your site. Curious how you should be targeting your marketing messages? Check this section out on Google Analytics.

Google Analytics Demographics

2. See when customers are visiting

This is especially valuable information when you’re blogging, or want to run a promotion for the most impact. It’s also helpful to know when to run updates, as you can see when site maintenance would have the smallest impact.

Google Analytics Customer Data

3. See where site visitors are coming from

This one is especially interesting. Google Analytics allows you to see where users are coming from! It will show you organic search, paid search, direct, or even social acquisition. (Bonus! If you click on social, you can see which social channels are sending you the most traffic!)

Google Analytics Acquisition

4. Watch what users do when they get to your site

This is one of the most fascinating areas of Google Analytics – Get insight as to how users are navigating through your site! See where they’re going, when they drop off, and how they get around your site.

Google Analytics Behavior

5. See your top performing content

Google Analytics will also tell you your most visited pages. This is great because you can see what’s popular, and what isn’t, so you can keep creating what the people want! (And that’s what it’s all about, right? Taking care of your people.

Google Analytics Top performers

Are you signed up for Google Analytics yet?

If not, go do it right now.

Not quite sure how to get it set up? We can help with that! Schedule a call with us today if you have questions!

Google Analytics infographic


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