{"id":1020,"date":"2018-10-16T10:07:09","date_gmt":"2018-10-16T17:07:09","guid":{"rendered":"https:\/\/fcpine.com\/?p=1020"},"modified":"2018-10-16T10:09:43","modified_gmt":"2018-10-16T17:09:43","slug":"you-dont-need-a-website","status":"publish","type":"post","link":"https:\/\/fcpine.com\/you-dont-need-a-website\/","title":{"rendered":"You Don&#8217;t Need A Website"},"content":{"rendered":"<h1>You don\u2019t need a website.<\/h1>\n<p>I know what you&#8217;re thinking\u2026 Roxy, you build websites. Why are you telling me I don&#8217;t need one?<\/p>\n<p>Here&#8217;s the thing: I\u2019ve built websites for over 10 years. I have watched businesses succeed, I&#8217;ve watched businesses fail, and the one thing that sets every one of them apart is a plan.<\/p>\n<p>Benjamin Franklin said, \u201cIf you fail to plan, you are planning to fail!\u201d<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-1023\" src=\"https:\/\/fcpine.com\/wp-content\/uploads\/2018\/10\/My-Post-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/fcpine.com\/wp-content\/uploads\/2018\/10\/My-Post-300x300.jpg 300w, https:\/\/fcpine.com\/wp-content\/uploads\/2018\/10\/My-Post-150x150.jpg 150w, https:\/\/fcpine.com\/wp-content\/uploads\/2018\/10\/My-Post-768x768.jpg 768w, https:\/\/fcpine.com\/wp-content\/uploads\/2018\/10\/My-Post-1024x1024.jpg 1024w, https:\/\/fcpine.com\/wp-content\/uploads\/2018\/10\/My-Post-610x610.jpg 610w, https:\/\/fcpine.com\/wp-content\/uploads\/2018\/10\/My-Post.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>And here&#8217;s the truth.<\/p>\n<ul>\n<li>\n<h3>If you think all you need is website\u2026 you\u2019re planning to fail.<\/h3>\n<\/li>\n<li>\n<h3>If you think of you all you need is to do is set up your social media channels and you\u2019ll \u201cfigure it out as you go\u201d\u2026 you&#8217;re planning to fail.<\/h3>\n<\/li>\n<li>\n<h3>If your marketing strategy is Field of Dreams\u2026 you\u2019re planning to fail.<\/h3>\n<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/gZuxOq7zSL5DO\" width=\"480\" height=\"241\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/giphy.com\/gifs\/field-of-dreams-if-you-build-it-kevin-costner-gZuxOq7zSL5DO\">via GIPHY<\/a><\/p>\n<p>I see some websites \u2013 And I\u2019ve built so many websites like these at my client&#8217;s request \u2013 that are just &#8220;simple\u201d sites. Don\u2019t get me wrong &#8211; I strive to make every website I build absolutely beautiful. <strong>But nobody ever sees it.<\/strong><\/p>\n<p>Okay okay, maybe <em>somebody<\/em> sees it. Maybe their mother shares it with her best friend then says look how professional. Look how impressive this is.<\/p>\n<h3>But is it really impressive or professional of nobody comes to see it?<\/h3>\n<p>Beautiful isn\u2019t good enough anymore.<\/p>\n<h2>So what&#8217;s the solution?<\/h2>\n<h1>Plan!<\/h1>\n<p>Plan! Plan! Plan!<\/p>\n<p>Your website should be part of a bigger digital marketing plan. You should have a strategy and a plan around your social media, how it feeds to your website, how your website feeds to your social media, the action you want people to take when you have their attention, what you want them to do when you don&#8217;t have their attention, how you\u2019re going to get their email on your newsletter, and how you convert them into buyers.<\/p>\n<p>Everything should revolve around a central goal. A funnel. A <em>plan.<\/em><\/p>\n<p>The copy on your website should be carefully crafted to serve your customers while serving the plan.<\/p>\n<p>The images should be carefully curated to serve the plan.<\/p>\n<p>The colors and fonts you use in your branding should serve the plan.<\/p>\n<p>If you follow Merket Creative at all, you\u2019ll notice some big changes coming up in the next few months. I\u2019m pulling out the big guns to offer you a better service. Not just websites. I&#8217;ve got the experience, education, and prowess to help your business succeed.<\/p>\n<h3>I don\u2019t want you wasting your time or your money on a pretty website that does nothing for you.<\/h3>\n<p>So stay tuned\u2026 I\u2019m so excited about the changes that are coming.<\/p>\n<p>(And if you\u2019d like to talk strategy before then, <a href=\"https:\/\/fcpine.com\/schedule-a-call\/\">let\u2019s schedule a call.<\/a> Now\u2019s the perfect time to strategize for the holidays &#8211; don\u2019t wait!)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You don\u2019t need a website. I know what you&#8217;re thinking\u2026 Roxy, you build websites. Why are you telling me I don&#8217;t need one? Here&#8217;s the thing: I\u2019ve built websites for over 10 years. I have watched businesses succeed, I&#8217;ve watched businesses fail, and the one thing that sets every one of them apart is a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,73,72,38],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts\/1020"}],"collection":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/comments?post=1020"}],"version-history":[{"count":4,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts\/1020\/revisions"}],"predecessor-version":[{"id":1026,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts\/1020\/revisions\/1026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/media\/1024"}],"wp:attachment":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/media?parent=1020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/categories?post=1020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/tags?post=1020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}