If you\u2019re creating YouTube videos, it\u2019s easy to spend all your focus on lighting, sound, script, and overall content. After all, it\u2019s a YouTube video. If you\u2019re going to create high quality vide content, these things are a big deal.<\/p>\n
But what if you do all these things right? You write a killer script, light it up, mic it just right so your audio can be heard, fine tune the costuming, mix and master the audio, edit in post production, and post that incredible video to YouTube. And then you wait.<\/p>\n
Crickets.<\/p>\n
Here\u2019s the thing – people don\u2019t know what they don\u2019t know. They don\u2019t know they should be looking for you \u2026 unless you get in their heads and tell them so. Or you answer a question they\u2019re searching for. Or they discover you while they were looking for something else.<\/p>\n
They find you while searching – not for you (unless they know your name specifically) but instead for content.<\/p>\n
Are you posting videos about art tips? Your title and description better say so.<\/p>\n
Are you posting recipes and walking your viewers through how to make sad recipe? Your description better let users know.<\/p>\n
One of the most common myths in the online world is the idea mentioned in Field of Dreams\u2026 If you build it, they will come. This isn\u2019t entirely true in the digital marketing world. Instead, we have to describe to people the answers they\u2019re searching for.<\/p>\n
And today\u2019s example is YouTube descriptions!<\/p>\n
As google\u2019s algorithms get smarter, it becomes less easy to \u201chack\u201d copy. The easiest way to overcome this is to not try to \u201chack\u201d anything. Just write for people. Write the way you talk, the way you would explain it to a friend. Your YouTube descriptions should follow this same principle.<\/p>\n
Now this doesn\u2019t mean the first go around is the right go around. (After all, how many times have you said something, then thought I really should have phrased that this way!) Write it out, edit, tweak, and then read it out loud to make sure it flows naturally.<\/p>\n
It\u2019s important that you clearly identify what your video is about, but also that you don\u2019t get carried away with keywords. Maybe your video is about how to make the perfect choux pastry. Your keyword may be just that: perfect choux pastry. You may also use something like \u201cbeginners\u201d or \u201cadvanced\u201d to identify who your content is geared towards.<\/p>\n
If you\u2019re not quite sure what keywords to use, use a tool like google trends to discover what people are actually searching for – and don\u2019t be afraid to use word-for-word searches. If you provide the answer, use the question to help people find you!<\/p>\n
Use the keywords in your video title and in the top of your YouTube description.<\/p>\n
In the previous example, we may title our video something like<\/p>\n
\u201cThe beginners guide to making the perfect choux pastry\u201d<\/p><\/blockquote>\n
Our description may be:<\/p>\n
Join us as we teach beginning pastry chefs how to make the perfect choux pastry. We\u2019ll cover pastry tips, what can ruin a choux pastry, and how to form the choux pastry for cream puffs that will both impress and delight your friends and family.<\/p><\/blockquote>\n
Remember: this isn\u2019t Instagram, so you don\u2019t want 30 keywords that are remotely related to what your video is all about. But, this does lead us to our final tip\u2026<\/p>\n
3. Use hashtags.<\/h2>\n