{"id":1180,"date":"2019-01-08T12:48:08","date_gmt":"2019-01-08T20:48:08","guid":{"rendered":"https:\/\/fcpine.com\/?p=1180"},"modified":"2019-01-08T12:48:19","modified_gmt":"2019-01-08T20:48:19","slug":"what-is-digital-marketing","status":"publish","type":"post","link":"https:\/\/fcpine.com\/what-is-digital-marketing\/","title":{"rendered":"What is digital marketing?"},"content":{"rendered":"

One of the questions I get from new business owners (or even experienced business owners who are ready to branch out) is “What is digital marketing?”<\/h2>\n

It’s a great question, and a fair one too.<\/p>\n

Here’s the simplest explanation: Digital Marketing is any marketing that happens ONLINE or ON AN ELECTRONIC DEVICE.<\/h2>\n

Email marketing? Yep. That’s digital marketing.<\/p>\n

Social media? Also digital marketing.<\/p>\n

Google ads? Facebook ads? Apps? Websites?<\/p>\n

It’s all digital marketing.<\/p>\n

And digital marketing matters to your business, too…<\/h2>\n

Why? Because we’re\u00a0always online.\u00a0<\/em>Americans spend nearly 24 hours a week online<\/a>. Which doesn’t seem like a lot until you think about it.<\/p>\n

That’s an entire DAY per week we’re online. We don’t even spend entire days AWAKE.<\/p>\n

24 hours a day is an average of nearly 3.5 hours PER DAY online.<\/p>\n

Half a work day.<\/p>\n

See why your online presence matters? Where else can you connect with your customers this often?<\/p>\n

But I’m [a small business\/a solopreneur\/a local boutique\/insert excuse here] – I don’t really need a digital strategy, do I?<\/h2>\n

Let’s skip the hyperbole.<\/p>\n

Yes, you need a digital strategy. If you connect with your customers online in any way (email newsletter, social media, or a single page website … AND YOU SHOULD BE DOING THIS) you need a digital strategy.<\/p>\n

So, I want to know this: what questions do you have about digital marketing and strategy? Leave me a comment below!<\/p>\n

 <\/p>\n

\n

Still have questions?
\nLet\u2019s schedule a strategy session and take the confusion out of your digital marketing.<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

One of the questions I get from new business owners (or even experienced business owners who are ready to branch out) is “What is digital marketing?” It’s a great question, and a fair one too. Here’s the simplest explanation: Digital Marketing is any marketing that happens ONLINE or ON AN ELECTRONIC DEVICE. Email marketing? Yep. […]<\/p>\n","protected":false},"author":1,"featured_media":1182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,75,72],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts\/1180"}],"collection":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/comments?post=1180"}],"version-history":[{"count":2,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts\/1180\/revisions"}],"predecessor-version":[{"id":1183,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts\/1180\/revisions\/1183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/media\/1182"}],"wp:attachment":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/media?parent=1180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/categories?post=1180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/tags?post=1180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}