{"id":1185,"date":"2019-01-18T13:07:54","date_gmt":"2019-01-18T21:07:54","guid":{"rendered":"https:\/\/fcpine.com\/?p=1185"},"modified":"2019-01-18T13:18:09","modified_gmt":"2019-01-18T21:18:09","slug":"words-matter-3-tips-to-improve-your-social-media-captions","status":"publish","type":"post","link":"https:\/\/fcpine.com\/words-matter-3-tips-to-improve-your-social-media-captions\/","title":{"rendered":"Words Matter – 3 tips to improve your social media captions"},"content":{"rendered":"

Does writing social media captions make you nervous? Stress you out? Give you big thrills?<\/h1>\n

If you’re like most business owners, you know you need to have good copy, but you’re not quite sure what “good copy” actually means. This is especially important in social media. Have you ever perused Instagram and thought to yourself “Neat… but I don’t care” or simply scrolled past because something didn’t quite “catch your eye”?<\/p>\n

We’re all guilty of this. And we’ll all keep doing this. Not every post can be life-changing, and that’s ok. Here are three tips you can use to make your\u00a0social media captions and copy more effective!<\/p>\n

Social media copy tip #1: I\u00a0vs You<\/h2>\n

Writing copy for a business is so easy if you write about yourself. It’s easy to tell people what you’re thinking. It’s so easy to start a social media caption with “Here at [businessname], I do this, this, and this…”<\/p>\n

But here’s the thing: Easy, selfish copy doesn’t convert.<\/p>\n