{"id":1274,"date":"2019-03-13T16:03:40","date_gmt":"2019-03-13T23:03:40","guid":{"rendered":"https:\/\/fcpine.com\/?p=1274"},"modified":"2019-03-13T16:03:43","modified_gmt":"2019-03-13T23:03:43","slug":"what-to-do-when-social-media-stops-working","status":"publish","type":"post","link":"https:\/\/fcpine.com\/what-to-do-when-social-media-stops-working\/","title":{"rendered":"What to do when social media stops working"},"content":{"rendered":"\n

Be honest – how many times did you try to login to Facebook or Instagram today?<\/h2>\n\n\n\n

Today was a cruel reality check. I tried logging in… too many times to count. Often without even thinking.<\/p>\n\n\n\n

You too? Phew. Glad I’m not the only one. <\/h3>\n\n\n\n

From a consumer perspective, today was pretty annoying. How else are you supposed to get your daily does of memes, gifs, and infuriating political commentary? <\/p>\n\n\n\n

\"bored<\/figure>\n\n\n\n

Heaven forbid we actually get work<\/em> done today…<\/p>\n\n\n\n

Here’s a hilarious video to distract you… https:\/\/www.youtube.com\/watch?v=8nHnQQhWQVA<\/p>\n\n\n\n

Let’s look at the social media outage from a business perspective… <\/h2>\n\n\n\n

This is a disaster. <\/p>\n\n\n\n

Many businesses rely entirely on social media. Small businesses are especially vulnerable on days like today. Does your business have an email list? A website? A blog? Or are you JUST on social media?<\/p>\n\n\n\n

Does your business have a digital marketing strategy? Or just… a few online pieces sort of thrown together? <\/p>\n\n\n\n

Find a balance<\/h2>\n\n\n\n

Social media seems to be a polarizing topic among businesses. Often social media is seen as everything or nothing when it comes to marketing.<\/p>\n\n\n\n

The truth? It’s sort of in the middle… <\/p>\n\n\n\n

Here’s the harsh reality (from my perspective): Social media CANNOT be your only online space. If your business thrives on a Facebook group and only a Facebook group, what happens when Facebook goes down the day you had a big FB live scheduled? <\/p>\n\n\n\n

\"panic<\/figure>\n\n\n\n

On the flip side… While businesses absolutely can grow without social media, the growth is often more expensive, less efficient, and takes much longer. <\/p>\n\n\n\n

Social media allows you to have a relationship with your customers. It also allows you to have a greater reach for your customer base. <\/p>\n\n\n\n

But remember there are other digital marketing avenues that are just as important. Having a blog, a website, and especially an email list are critical. And these things are all ASSETS of your business.<\/p>\n\n\n\n

Are you listening? <\/p>\n\n\n\n

You don’t control social media. You may feel like you do, but you don’t. Facebook is a company just like you,<\/g> and has the opportunity to shut everything you’re doing down if they feel like it. (Of course they should have good cause, but everything can be justified…)<\/p>\n\n\n\n

But YOU own your email list. YOU own your website (if you do it right). <\/p>\n\n\n\n

So here’s my plea on this FB\/Insta-Outage Day: Make social media part of your digital strategy, but please please<\/em> don’t let it be the only part of your digital strategy. Use social media as a place to listen and a place to foster relationships. Use social media as a place to generate leads. Don’t look at social media as your only online presence. <\/p>\n\n\n\n

You’ll survive the outage days much better. <\/p>\n\n\n\n

\"\"\/
A badge for you. You did it. <\/figcaption><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s my plea on this FB\/Insta-Outage Day: Make social media part of your digital strategy, but please don’t let it be the only part of your digital strategy. Use social media as a place to listen and a place to foster relationships. Don’t look at social media as your only online presence. <\/p>\n

You’ll survive the outage days much better. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,76,75,72],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts\/1274"}],"collection":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/comments?post=1274"}],"version-history":[{"count":1,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts\/1274\/revisions"}],"predecessor-version":[{"id":1276,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts\/1274\/revisions\/1276"}],"wp:attachment":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/media?parent=1274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/categories?post=1274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/tags?post=1274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}