{"id":618,"date":"2018-01-16T04:00:52","date_gmt":"2018-01-16T04:00:52","guid":{"rendered":"https:\/\/fcpine.com\/?p=618"},"modified":"2018-01-12T19:56:10","modified_gmt":"2018-01-12T19:56:10","slug":"where-to-begin-when-digital-marketing-is-overwhelming","status":"publish","type":"post","link":"https:\/\/fcpine.com\/where-to-begin-when-digital-marketing-is-overwhelming\/","title":{"rendered":"Where to begin when digital marketing is overwhelming"},"content":{"rendered":"

Digital marketing can get really overwhelming really fast.<\/h1>\n
\"Digital
Photo by <\/em>drothamel on Foter.com \/ CC BY<\/em><\/figcaption><\/figure>\n

I was at an arcade a few weeks ago. It was a fundraiser for my daughter\u2019s school and it was total chaos. The place smelled like a dirty hotel, there were kids running around like wild banshees, and about a third of the machines were broken. Seriously. The air hockey puck kept falling into the table. We\u2019d have to go get an employee who would saunter over, open up the table, grab the puck, and restart our game. It was a disaster.<\/p>\n

But the arcade had my favorite game of all time – Skeeball. If I\u2019m ever a gazillionaire I\u2019ll have a whole room dedicated to skeeball. I love it. It feels like it should be an easy game, but once you put your coins in and those beautiful wooden balls come rolling down the track, you realize how challenging skeeball is. The first few rolls feel like a total crapshoot. And then you find a groove. And you hit the 5000 point slot\u00a04 times in a row and the tickets come churning out of the machine and you’re a kid again. The sounds drown out around you and your focus is unmatched. It’s just you and the machine.<\/p>\n

Digital marketing is a lot like an arcade.<\/h2>\n

It’s frustrating. There’s so much noise, so much chaos, and things that should be working just\u00a0aren’t.\u00a0<\/em><\/p>\n

I had a call with a client recently where we discussed how simple social media should feel, but in practice it isn\u2019t easy. And she was frustrated.<\/p>\n

I don\u2019t blame her!<\/p>\n

Digital marketing – or marketing in general – feels like a crapshoot. And it kind of is. But, just like skeeball, if you spend a few minutes tuning out all the noise and finding your groove, good things start happening. REALLY good things.<\/p>\n

Sometimes you even hit the 10,000 point slot in the upper corner and tickets start flying out of the machine at an uncountable pace.<\/p>\n

It’s all about finding your groove.<\/p>\n

So, when\u00a0digital marketing is overwhelming, here’s where to start:<\/h1>\n

Somewhere fun.<\/h1>\n

Tune out all the noise. You’ll make sense of it soon enough. But find the game you love to play, pop a few coins in, and just roll with it. Listen to your results. In skeeball, if you’re consistently rolling to the left, you adjust a bit. You take a half step to the right, or turn just a bit. And magic happens.<\/p>\n

Digital marketing is the same way. Pick something you enjoy – facebook, pinterest, instagram, or an amazing referral program, and just<\/em><\/strong>\u00a0start<\/em><\/strong>.\u00a0Then adjust as necessary. Listen to what’s working, and what isn’t. Look at analytics. Listen to your customers. A wise coach told me once to view failures as educational opportunities.<\/p>\n

And most importantly – remember that even one ticket is a good sign. Just keep adjusting, learning the game, one roll at a time.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital marketing can get really overwhelming really fast. I was at an arcade a few weeks ago. It was a fundraiser for my daughter\u2019s school and it was total chaos. The place smelled like a dirty hotel, there were kids running around like wild banshees, and about a third of the machines were broken. Seriously. […]<\/p>\n","protected":false},"author":1,"featured_media":620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts\/618"}],"collection":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/comments?post=618"}],"version-history":[{"count":2,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts\/618\/revisions"}],"predecessor-version":[{"id":622,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/posts\/618\/revisions\/622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/media\/620"}],"wp:attachment":[{"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/media?parent=618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/categories?post=618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fcpine.com\/wp-json\/wp\/v2\/tags?post=618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}