5 Quick Tips to Create a Great Last Minute Black Friday Deal
I was asked recently my best advice for last-minute Black Friday deals. Not in finding deals, but in creating them. Maybe Thanksgiving kind of snuck up on you, and you realized as you were out buying your turkey that you totally spaced prepping anything for Black Friday. Or Small Business Saturday. Or Cyber Monday. Or […]
What are social media KPIs? (and how should I use them?
I was on the phone with a potential client recently when the topic of KPIs came up. One of my favorite questions to ask when I’m on a call is what KPIs are being tracked. It usually gives me a good idea of what’s being watched, and what is perhaps a little misunderstood. So we […]
Your social media sucks. Here’s 3 ways to quickly improve
Can I be blunt? Your social media sucks. I watch your Instagram channel, your Facebook feed, and your LinkedIn profile. I see you on Twitter. I even catch rare sightings of blog posts. And it’s so discouraging to me. Do you know why? Because you’re doing it wrong. Yes, I know there are a million right ways […]
How to write quick, easy, and effective YouTube descriptions
YouTube descriptions are one of the underrated nuggets of the SEO world. If you’re creating YouTube videos, it’s easy to spend all your focus on lighting, sound, script, and overall content. After all, it’s a YouTube video. If you’re going to create high quality vide content, these things are a big deal. But what if […]
You Don’t Need A Website
You don’t need a website. I know what you’re thinking… Roxy, you build websites. Why are you telling me I don’t need one? Here’s the thing: I’ve built websites for over 10 years. I have watched businesses succeed, I’ve watched businesses fail, and the one thing that sets every one of them apart is a […]
The 8 Crucial Elements I Include in Every Brand Plan
Let’s chat about branding… Imagine for a minute a car lot. There are blue cars, silver cars, and red cars. How much will you pay for a red car? You can’t answer this, right? Because there’s SO much more to that car than just the color. What if I got a little more specific? What […]
13 Ways To Rock Your Social Media This Holiday Season (Number 2 Is Our Favorite)
Is your social media ready for the holiday season? Let me guess – you’re telling me “Yes, Rox, it’s totally ready” but in your head you’re panicking and wondering if you really are ready or if you’ve just lulled yourself into a false sense of security, knowing that come the Tuesday before Thanksgiving, when you’re […]